Herefor thewomen'srace.
Locally sourced, eco-conscious apparel. 100% of profits fund female athletes.
South African social enterprise. Every drop, every event, every rand accounted for on the Impact page.
Here for the women's race. Here for the women's race.
How a shirt becomes a start line
- 1
You buy
A shirt, a tote, a sticker roll: organic cotton, printed locally with water-based inks. Premium gear you would wear anyway.
- 2
We fund
100% of net profit goes into a grant pool. Each product page shows the exact contribution per unit, and the Impact page shows the running total.
- 3
She starts
Micro-grants pay for entries, travel, gear and coaching for female athletes who could not otherwise get to the line.
Wear the statement
This purchase contributes R350 toward race entries & travel for emerging athletes. Read the local and eco story.
The receipts
Pilot, Jan to Aug 2026 · placeholder figures
- Raised for the grant pool
- net profit from merch and events plus corporate funding
- R412 600
- Granted so far
- paid against receipts or straight to providers
- R268 000
- Grants awarded
- to 23 athletes and 4 clubs
- 19
- Race entries sponsored
- start lines that would otherwise have been empty
- 41
Who we fund
Four profiles, one rule: the grant gets her to a start line she could not otherwise reach.
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Development & grassroots athletes
Promising athletes who lack travel, accommodation, entry fee or coaching support to reach regional and national competitions.
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High-performance competitors
Elite, unsponsored or under-sponsored athletes who need stipends for international qualifiers, specialised gear, medical and nutrition support.
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Sports creatives & storytellers
Photographers, filmmakers, journalists and podcasters documenting women's sport so the women's race gets seen.
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Community clubs & run/ride leaders
Women building running and cycling clubs in under-resourced communities who need equipment and logistical backing.
Three ways in for corporates
Marketing budget, SED spend or philanthropy. Each channel is compliant, documented and reported.
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Commercial sponsorship
Section 11(a) marketing expense
Title rights, media coverage, co-branded eco-apparel drops. Invoiced by the Pty Ltd.
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B-BBEE SED / CSI spend
Scorecard points
Fund black female athletes and grassroots programmes with full verification for your audit.
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Philanthropic grants
Section 18A via partner PBOs
Pure charitable support for micro-grants. Receipts issued by our verified PBO partners.
Wear it.Hand itout.Show up.
The sentence started on a sticker roll at a hundred-mile race in 2024. It spread because people wore it to the finish line and gave the rest away. We are carrying it in South Africa. Read the story.